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Creating a clothing line that celebrates a female’s body in any and all forms was one of my many ideals, that has taken many years to get to actualization. Professionally an Engineer and Consultant, yet the Creative Seamstress lives in secluded co-existence. Understanding the link between the engineer and the creative is explained by:

“Fashion is architecture. It is a matter of proportions”.

The Nicole Stafford Collection was inspired by a need to build a wardrobe of classic, thoughtful and timeless pieces. Pieces that can translate into a myriad of outfits that transcend the seasons, as well as fulfill the many roles of a woman. The pieces/items are designed to be durable classics with an emphasis on fit, details, quality and crafting a balanced silhouette.


Building this collection, ‘Finally’, has been a steep learning curve and has developed an insight, increased knowledge and a profound appreciation for the clothing industry in South Africa. We need to continually support the small businesses and grow our people in this creative industry. This collection was made possible with the advice, support, sentiments, ideas and encouragement from family, friends and business colleagues who have seen the ever lurking creative, designing, entrepreneur, “we can make this”, Nicole Stafford.


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